It is experimentation, color and eclecticism.
One of the most innovative brands in London and among the most promising in the world,
J. W. Anderson always surprises.
This multi-award winner is extremely anticipated and loved, among others, by Alexa Chung, Pixie Geldof, Rihanna and Rita Ora.
The creative director and founder is Jonathan William Anderson, a young man with a rock’n roll look who is sharp and full of creativity. Born in 1984 in Ireland, when he was a child his dream was to become a designer, otherwise, he says, he would have been an actor. His inspirational leaders are Alexander McQueen. Rei Kawakubo and Manuela Pavesi, his muse.
Famous for having revived Loewe, he launched his brand in 2008 with a men’s collection, then in 2010, one for women.
A thin line, however, divides this distinction. Inspired by his abundant reading, past trends and new experiments, he loves to create infinite relationships and combinations between man and woman. The concept that he aims to tell with his brand is “it’s a matter of emotions, not gender. ”
To understand and appreciate the fabulous world of J.W. Anderson, all you have to do is admire the F / W 2016 collection, available on our online shop,
With elliptical or curved cuts and frills edged with zippers, the concept of cocktail wear is turned on its head. Whimsical charm, almost science fiction, it has already attracted the most glamorous followers. Let yourself get affected, let’s mix!